About the brand:

The Balm is a cosmetics brand that offers a range of makeup products with a focus on high-quality ingredients and innovative formulations. The brand's products are known for their playful packaging, versatile shades, and multi-functional uses. The brand believes in empowering women and helping them own however they love to look. The Balm focuses on offering makeup that gives you the perfect look in a matter of minutes and is easy to use while helping you achieve a look as good as professionals. Some of the most popular and highly-rated products from The Balm include, Mary-Lou Manizer - a cult-favorite highlighter that delivers a natural-looking, luminous glow. The Balm Nude 'Tude Eye Shadow Palette - a versatile eye shadow palette with a range of neutral shades. How 'Bout Them Apples? Cheek & Lip Cream - a multi-use cream product for cheeks and lips. The brand’s favorite Meet Matt(e) Hughes Liquid Lipstick - a long-lasting and highly pigmented liquid lipstick in a range of matte shades. TimeBalm Face Primer - a nourishing and smoothing primer that helps prepare the skin for makeup application.